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Anchoring expectations in ELT Culture

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The hazards bred by raising unrealistic L2 learning expectations One central promotion concept predicts that a self-respecting commercial for English as a Second Language intensive series of courses should include at least one or all the following key terms: free of charge, 100% success, immediately, certificate, and the main verb would conjugate in the imperative case alongside a rigid deadline so that no time for reflection is allowed . The approximate time span promised for the procedure of certificate acquisition sets as its maximum the time length of three to nine months of courses measuring up to four times weekly. The decision to state the afore-mentioned messages in Greek (the prospective L2 audience's native language, that is) bears its distinct significance. Can such unrealistic promises have a toll on the ESL teaching and learning? Unrealistic educative expectations cannot generate beneficial outcomes for any of the involved parts of the procedure. Star