Roland Barthes - How to Read the Signs in the News

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"Why are the codes here? 
A news bulletin is a selection of signs. 
Visual stand-ins for credibility, authority, legitimacy. 
Rhetorical motifs constructing the biggest myth of all: 'what we are watching is unmediated reality' 

This is what Roland Barthes 
would have seen, 
The TV screen as a cultural text. 

The fonts in a newspaper: they don't just reflect meaning, 
they add it, 
they change it. 

The selfie-the latest representation of the burgeois individual"





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