Yuri Lotman, 1922-1993

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 [Lotman] acknowledges that the semiotician has the habit of transforming the surrounding world so as to show up the semiotic structures:

"Everything that King Midas touched with his golden hand turned to gold. In the same way, everything which the semiotic researcher turns her attention to, becomes semioticized in his hands" (Lotman, 1990)
--Yuri (Mikhailovich) Lotman, 1922-1993,
Soviet structuralist, semiotician and literary thinker. Founder of Moscow-Tartu semiotic school


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